Dog health food manufacturers, Pooch & Mutt, have launched a new ‘Calm & Relaxed’ wellness app to help improve the mental health of pooches.
The brand, who put a focus on creating positive nutrition and using the power of food to help pooches feel good, have taken their mission one step further by developing a calming app to help improve the mental health of our four-legged friends.
The brand is leading the pack in terms of product innovation and taking a holistic approach to animal wellbeing, with the new first of its kind app to help dogs find peace in an otherwise unnatural (lockdown) environment.
The app has four main features to focus on all areas of mental health and wellness, from calming meditations to help dogs relax after unwanted encounters with the postman, to hours of separation anxiety music to soothe those dogs that aren’t used to being left alone (a by-product of spending so much time with their owners through lockdown.).
The app was pre-released to a select set of pooch parents and has so far received 5 star reviews.
With the huge increase in puppy and new dog ownership in the UK over recent lockdowns, many people have benefitted from the positive mental health benefits that owning a dog brings. According to the Mental Health Foundation, ‘the companionship that a pet offers is a great way to reduce anxiety and stress.’
Emma Frain, form Pooch & Mutt said: “Petting or playing with your dog is known to increase serotonin levels (the happy hormone), and for those that have been isolating alone or working from home, our furry friends have been a great source of company. This app was developed to pay forward some of the positive benefits that humans receive from their dogs on a daily basis and in turn, alongside a healthy balanced diet, help them to look after their dog’s mental health too.”
The app is now available to download for free on iOS, unfortunately, Android users will have to wait a little longer. More information can be found on their website at poochandmutt.co.uk.
